TRADE SHOW DATA COLLECTION SYSTEM
Many companies are evaluating their trade-show participation, and increasingly deciding that the expense is not worth the results. But those companies haven’t spoken to ICON Creative Technologies Group about ways to track and improve on the information gathered at trade shows and the follow-up that ultimately manifests into business.

ICON’s Trade Show Data Kiosk offers customers the following key elements to develop a successful overall program:

Pre-Registration: To facilitate interactivity and ease of use at the trade show, a customer’s show contacts, potential and existing can pre-register for an event through an online pre-registration form. This form will gather key contact information and areas of initial interest. This information will be ported into Trade Show Data Kiosk System prior to the event. This allows the registrant to quickly access their profile and enter additional data. For those who did not pre-register, they can complete the information onsite and enter it into the survey system.

Survey Front Page Layout: The Trade Show Data Kiosk will include a flash module utilizing the images that will specifically apply to the company’s business and product lineup. This module will be presented in a dynamic flash presentation rather than in a flat file to support the customer’s core messages.

Question Content: This easy to use survey will include a series of dynamic questions to gain feedback from the trade show attendees visiting the booth. Questions may solicit feedback regarding the specific event, the products shown, level of interest, etc., as well as demographic and contact information. Responses may include yes/no, multiple selection, text and other defined options.

Graphics: Content for each page may be supported with graphics designed to reinforce the customer’s key messages.

Online and Offline Accessibility: As internet access may or may not be available at all venues, ICON’s Trade Show Data Kiosk can be used through online access and/or have the ability to run locally on kiosks. Once the survey is created, a Flash executable file can be copied and saved to the kiosks. Upon completion of the tradeshow, data collected can then be copied from the stand alone version and uploaded to the online system so all data can be viewed by entire team and cumulatively gathered and analyzed. Multiple surveys may be running simultaneously.