FOR
IMMEDIATE RELEASE
ICON LAUNCHES QUARTERLY NEWSLETTER
FOR MOLLY MAID
Newsletter
offers national message with local focus
ANN ARBOR, MICH., July 22, 2004 – ICON
Creative Technologies Group has launched a quarterly
newsletter for Molly Maid, the national residential
cleaning franchise. The newsletter will be used by franchise
owners to communicate with current and potential customers
and features lifestyle articles and concepts designed
to promote the Molly Maid brand name and reinforce Molly
Maid services.
The newsletter is unique in that it allows Molly Maid
to reach out to customers with a coordinated message
on a national level and allows individual franchise
owners to customize portions of the newsletter to fit
their specific market. Issued quarterly, the newsletter
will feature lifestyle articles designed to further
enhance Molly Maid’s image as a valuable resource
and partner in the day-to-day management of customers’
busy lives. “Our Molly Maid customers typically
have very active lifestyles, and are looking for timesaving
ideas to help them manage their responsibilities at
home,” says John McClellan, Vice President of
Marketing for Molly Maid. “Through our newsletter,
we look forward to providing our customers with tips
and information that will help simplify their lives
and ease the burden of daily living.”
ICON was selected by Molly Maid to develop the layout
and design of the newsletter as well as to provide editorial
development and support. ICON develops both print and
electronic newsletters for its corporate customers.
ICON
Creative Technologies Group is an Ann Arbor-based agency
that helps customers use technology to effectively reach
their key target audiences. Operating since 1994, ICON
has served customers in the automotive, biotech, software
technology and service industries. Services include
creative web development, B2B web-based data solutions,
online surveys, videos and DVDs, CD-ROMs, interactive
training modules, email marketing campaigns and corporate
presentations. Learn more online at http://www.iconicweb.com.
For
More Information Contact:
Sara Johns
sara.johns@iconicweb.com
ICON Creative Technologies Group
202 East Huron, Suite 100
Ann Arbor, MI 48104
734-239-3588
Anette Soyer
anette.soyer@iconicweb.com
Overseas Account Director
ICON Creative Technologies Group
Nordstrasse 358
8037 Zurich
Switzerland
Tel: +41 43 818 2867
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