FOR
IMMEDIATE RELEASE
ICON LAUNCHES DIGITAL PRESENTATION
FOR US ARMY
CD-ROM will be used to inform key audiences about advances
in R&D support
ANN
ARBOR, MICHIGAN, March 29 2004 — ICON Creative
Technologies Group has completed a stand-alone presentation
for the U.S. Army's National Automotive Center (NAC)
designed to educate government and industry on a new
process to facilitate ongoing R&D support. The program
offers the U.S. Army significant reductions in fabrication
time, material costs and manufacturing costs for continued
support of combat and support systems.
ICON’s creative team produced a complete presentation
on CD-ROM including a user interface, video and animation.
Development of the video included ICON’s award-winning
script writers, as well as video editors who created
the visual direction, the animation and editing. ICON
Creative Technologies Group won last year’s IABC
Renaissance Award of Excellence for script writing on
a prior project.
The entire video was completed without initial footage
or visuals from NAC, requiring ICON’s editors
to build the entire presentation from the ground up.
Nearly every second consisted of effects designed and
animated by ICON’s video editors, accompanied
with a narrative voiceover. This video is the second
produced by ICON Creative Technologies Group for the
NAC.
ICON Creative Technologies Group is an Ann-Arbor based
agency that helps customers use technology to effectively
reach out to their key target audiences. Operating since
1994, ICON has served customers in the automotive, biotech
and service industries. Those services include creative
web development, B2B web-based data solutions, online
surveys, videos and DVDs, CD-ROMs, interactive training
modules, email marketing campaigns and corporate presentations.
Learn more online at http://www.iconicweb.com.
The
National Automotive Center (NAC), founded in 1992, is
the DoD/Army focal point for collaborative ground vehicle
research and development (R&D). The NAC, located
at the Tank-automotive and Armaments Command (TACOM),
is an integral part of the Army's Tank-Automotive Research,
Development and Engineering Center (TARDEC). The NAC
serves as a catalyst, linking industry, academia and
government agencies in the development and exchange
of automotive technologies. The NAC leverages government,
commercial industry and academia R&D investments,
and initiates shared automotive technology programs.
Its primary focus is to benefit current and future military
ground vehicle systems through: performance improvements,
service life extensions, and reduction in ground vehicle
design, manufacturing, production, operation and support
costs.
For
More Information Contact:
Kathleen Hickey
kathy.hickey@iconicweb.com
ICON Creative Technologies Group
202 East Huron, Suite 100
Ann Arbor, MI 48104
734-905-0062
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