| TRADE
SHOW CREATIVE SUPPORT
ICON
Creative Technologies Group offers a broad range of
product and services to make a customer’s trade
show successful. Whether they are large-forum events,
or road shows in front of individual customers, ICON
can produce the elements of a booth that make the
impact more dramatic and the results more tangible.
ICON offers development
work in graphics, kiosks, videos, animations and interactive
games and surveys to improve on the quality and content
of a trade show booth.
ICON also offers
pre-packaged toolsets to improve on visitor data collection,
helping to quantify and track the payback trade-show
exposure offers a company.
Many companies are
evaluating their trade-show participation, and increasingly
deciding that the expense is not worth the results.
But those companies haven’t spoken to ICON Creative
Technologies Group about ways to track and improve
on the information gathered at trade shows and the
follow-up that ultimately manifests into business.
ICON’s Trade
Show Data Kiosk offers customers the following key
elements to develop a successful overall program:
Pre-Registration:
To facilitate interactivity and ease of use at the
trade show, a customer’s show contacts, potential
and existing can pre-register for an event through
an online pre-registration form. This form will gather
key contact information and areas of initial interest.
This information will be ported into Trade Show Data
Kiosk System prior to the event. This allows the registrant
to quickly access their profile and enter additional
data. For those who did not pre-register, they can
complete the information onsite and enter it into
the survey system.
Survey Front Page
Layout: The Trade Show Data Kiosk will include a flash
module utilizing the images that will specifically
apply to the company’s business and product
lineup. This module will be presented in a dynamic
flash presentation rather than in a flat file to support
the customer’s core messages.
Question Content:
This easy to use survey will include a series of dynamic
questions to gain feedback from the trade show attendees
visiting the booth. Questions may solicit feedback
regarding the specific event, the products shown,
level of interest, etc., as well as demographic and
contact information. Responses may include yes/no,
multiple selection, text and other defined options.
Graphics: Content
for each page may be supported with graphics designed
to reinforce the customer’s key messages.
Online and
Offline Accessibility: As internet access may or may
not be available at all venues, ICON’s Trade
Show Data Kiosk can be used through online access
and/or have the ability to run locally on kiosks.
Once the survey is created, a Flash executable file
can be copied and saved to the kiosks. Upon completion
of the tradeshow, data collected can then be copied
from the stand alone version and uploaded to the online
system so all data can be viewed by entire team and
cumulatively gathered and analyzed. Multiple surveys
may be running simultaneously.
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