| INTERACTIVE
MARKETING
ICON
Creative Technologies Group’s foundation in
interactive and digital technologies has made us one
of the region’s leading marketing agencies for
B2B customers. During the last decade, the web has
evolved into one of the most cost-effective channels
for marketing and communications. A comprehensive
corporate program designed to leverage this medium
can help reduce existing marketing costs, improve
data acquisition on customers and improve on product
knowledge and product sales. Driving people to a site
is the keystone for any good web marketing program.
ICON Creative Technologies Group offers customers
a strategic program designed to drive up the number
of visitors to a site, and improve on the metrics
gathered for each visitor. The program covers a broad
range of best practices as well as unique solutions
adapted to other marketing channels and communications
efforts including:
Online advertising: media planning
and buying for online ads. Development of creative
web-based advertisements and subsequent ad programs.
Marketing Analytics and Performance
Optimization: ICON’s web-based tools provide
customers with a broad array of marketing-performance
data, including ad tracking, email distribution and
other marketing assessment programs.
Full email platform for both high
and low-volume users that is Can-Spam compliant, list
scrubbing and contact-information maintenance.
Complete search-engine optimization
program designed to improve on search engine performance
and manage paid search-engine programs.
Website review, design, implementation
and hosting, including information architecture (IA)
reviews, Macromedia Flash marketing and advertising,
quality assurance and usability testing.
Sales demos, advanced landing page
development and lead generation/direction.
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