CD ROM Development
CDs are a great way to reach out to a large target audience with a large volume of information and do it inexpensively. CDs can carry interactive modules, video, audio and digital documents, often replacing volumes of other, more cumbersome media.

ICON Creative Technologies Group helps customers identify the best way to use this digital medium, reducing or eliminating print reproduction costs, shipping costs and improving on the total content that reaches an audience.

But CD’s can be taken beyond a simple method for porting information in a compact, easy to use format. Other options to help gauge your marketing success include:

Open-Rate Counter: To track the number of times the CD-ROM is used, ICON Creative Technologies Group can embed a mechanism that will “ping” our server each time the CD is opened. This allows customers to track the number of times the CD is used against the number of CDs distributed. Also, since the data can be tracked across a time scale, customers can evaluate the impact of the CD-ROM at various trade shows, or following certain mailings.

Auto-Updates: Content on the CD-ROM can be updated if the user has a web connection. The CD will go out to the web and pull down basic text files and store them on the user’s local machine/disk, reading from them when the information is requested. This allows customers to identify certain areas on the CD-ROM that will benefit from frequently-updated material, and post those changes online (this does not require an official website) when the adjustments are available.

Screen Savers: The CD-ROM also can be used to allow the end-user to install screen savers on his/her computer. These screen savers can include pictures of the customer’s products and other visuals to run when the computer is idle.